|
|
Co-Promotion Alternatives & Product Commercialization
Whether you have a soon-to-launch product or are looking to rebalance your existing product portfolio, product commercialization services from PDI can help you achieve success.
Established brands
In multi-product portfolios, older drugs commonly experience a decline in sales and/ or marketing support as newer drugs vie for resources. Many of these drugs see their commercial potential cut short prematurely as a result. Outsourcing the sales and marketing responsibility, including funding, for under-promoted drugs to PDI is one way to realize incremental revenues that would have otherwise not been possible. PDI is well positioned to be your commercialization partner of choice, offering flexible deal structures, sales force and operational excellence and a high level of integration and collaboration.
Soon-to-launch brands
For soon-to-launch brands, the decision to commercialize a product on your own or bring in a strategic partner is a brand-future altering event. Awareness of key benefits and requirements of different options is the first step in choosing the right commercialization path for your brand.
On Your Own - Benefits:
- Maintain valuation/highest potential NPV
- Control product
- Forward integrate & build successful commercial capability
- Create investor confidence
- Generate opportunities to pursue other deals
On Your Own - Requirements:
- Incur all commercialization costs & risks
- Source & secure non-dilutive financing
- Commercial infrastructure & expertise
- Financial resources for traditional fee-for-service arrangements including contract sales
- Additional private equity/financing for product commercialization
Product commerialization with PDI - Benefits:
- Leverage expertise from all PDI companies
- PDI requires lower financial returns than traditional pharma partners
- PDI provides talent acquisition, sales force & operational expertise
- Ability to manage cash-flow & product profitability
- Mutually beneficial relationship – alignment of goals with PDI
Product commerialization with PDI - Requirements:
- Responsible for trade relations & product distribution
- Responsible for regulatory, legal & medical affairs
- Responsible for pre-launch activities
- Responsible for clinical studies & product development
- Marketing resources & implementation
|